I'm going to briefly tell you the story of my last six years of professional practice as Head of Students Communication at the Corporate department of an international higher education institution: The underlying goal of all of our efforts is helping people become the best they want to be. And yes, as a marketing department, part of our job is help our company grow and achieve its business goals, but always with responsability, respect for our students, their values and ours. They are the future, and we know it.
