Founder & Director PBD Strategic Design —We Design Growth—
PBD STRATEGIC DESIGN CONSULTANCY
We are focus on helping brands and businesses on the digital era to discover what's unique about them so that we can design strategies and stories meaningful and effective. We also help our clients to transform and embrace a new reality and vision. • How we do it? We combine methodologies of design, CPS, creativity and marketing that keep people at the center of every project. • We are Public Benefit Design Company • We like to say that we design growth .
Quote
"As a designer, it's my job and joy to stay curious and take some intelectual risks now and then"
A brainstorming with 6.000 participants during 6 days.
The students team and I at the Welcome Week 2014
I'm the luckiest design thinker in the world for two reasons: >>I work for the best >>I work with the best
>>I work for the best customers: STUDENTS.
A student is:
A person with the noble purpose of furthering her knowledge.
A person who holds on to a positive vision of a better future.
A passionate dreamer who nurtures her dreams.
A curious minded who doesn't settle
An optimistic with an illusion and a hope of better herself and becoming the best she can be.
A student is my favorite type of people!.
>>I work with the best: STUDENTS.
My main role as responsible for the communication with the students at the university is understanding what students want/need and also what they might need in the future and act upon it. I also design meaningful experiences that complement the students' university life that help us also to understand what we have to do to better us as organization.
I follow a Design Thinking methodology. In other words: I listen and observe everything from a student-centered point of view—I focus my profesional practice in how things are versus what they should be in relation with the students' needs: I learn what students need by observing and mostly by analyzing their actions and reactions: That is the most accurate feedback to know what works for them or it doesn’t.
The annual Welcome Week ( to the new academic year) is my favorite experience, and the most important time of the year: It's a great and insightful opportunity to listen and observe everything... It's also a kind of giant focus group.
A brainstorming with 6.000 participants during 6 days.