2013 | Definition of Design Thinking

21 ene. 2013

Tim Barber. Burning Bridgets

This is my own definition of Design Thinking:

Design Thinking is a creative process of thinking backwards from people, that leads to design a service, a product or else, based on the conclusions of the knowledge gathered in the process.

Design Thinking starts and ends with people, their needs and problems.

Thinking backwards from people leads to major rethinking of processes along the way. Design Thinking is a kind of problem detector and problem solving process. 

Thinking backwards from people requires a through an exhaustive application of logic to all available threats and creativity in the finding of new possibilities. It also requires a systems thinking and vision that ultimately provides ways to anticipate possible futures.

Thinking backwards from people it's a mindset that naturally evolves to innovation: It is in fact choosing to move forward. Thinking like a designer is a point of no return:  Everything a design thinker sees around comes up with this question: How could I improve it?, What if..?.
I wouldn't call it an obsession, I believe is a extreme passion for ideas that it's got something to do with challenging your own capacities.

Capacities such as:


Systems thinking
Decision making
Rational analysis
Empathy-able to connect
Emotional intelligence
Creativity applied to any context
Conceptualize emotions
Awareness of the world
Passion for details
Caring for people
Fond of chaos
Market & Business & Management
Long-term vision

Ultimate question designers must ask to themselves:

What is the difference between designing a brochure and designing a DNA?And between designing an App and designing a communication plan?Designing a website and designing a business strategy?

What is the difference between designing a brand and designing a life?

Not much...it all starts and ends with people.

Design Thinking-in-action 2013: Building Empathy

12 ene. 2013

Look at the BIG PICTURE...What do you see?

A beautiful, overwhelming, never-ending scenario full of...dots. And you share one of those dots with millions of others like you. Are you feeling a little overwhelmed?. Who are you? Who is with you? What do you want to accomplish? Billions of people feel just the same.

The BIG PICTURE above holds together because of known and unknown connections among dots...

What if the so called "flow" is about stepping from one dot to another? A never ending effort to connect and let the world connect back to you? A Design Thinking Attitude:

(Check out My "Thrownness Theory" applied to Design Thinking:  Think-in-order-to-act  versus think to Think-some-more)

So this year, Why don't you think about re-designing your life by building empathy from within and finding ways of connecting with others?

"As a style of thinking, Design Thinking is generally considered the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context". (Wikipedia definition)

Conquer this year the feeling of creation: When was the last time you created anything? 

Step out of your box and let yourself be inspired by people: Build on others ideas and let other build on yours. ...Creating is awesome, but doing it with others is even better.

Build empathy by connecting dots and create community:

"The broader one’s understanding of the human experience, the better designs we will have.” – Steve Jobs

Design your life!

Inspiration to write this post:

"How to design breakthrough inventions"

Global firm IDEO incorporates human behavior into product design by David Kelley.


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