This is me sharing my experience as design thinker

Designers Make Ideas Real

26 may. 2013

Ideas are places to go, not mental limbos. And business strategies are ideas made real: Otherwise are only beautiful fireworks. 

I call a "false" strategy the one that doesn't come with a realistic and possible implementation plan.
Designers are very used to having to take over a false strategy and rethink it to make it real.  
For a senior designer is easy to distinguish fireworks from a real strategy...Therefore distinguish a false strategist from a good one. Senior designers also know that nowaydays they are not going to take credit for a successful strategy although they made it happen... 
It's a question of time that designers seat at the decision-making table.  

From fireworks to reality. Design Thinking in action.

A real and succesful strategy plan aligns:
Company expectations and business goals with the idiosincrasy of the company and the adecuate implementation plan that will make the strategy happen.
And a lot of communication.
So, does your strategy plan meet the expectations of reality?

I encourage senior managers to think out why and why not their strategies failed last year and the years before...

The rest are just fireworks.

This is a great article: The Best Strategy For Big Innovation: Knowing Your Limits


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