Design Thinker in Action since 2012

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Age of Imaginative Rationality

Posted on: 17 jun 2012

I`ve already explained my ideas about creativity, designers and marketing and how new technologies have changed us. 
I won't insist but I will add, as McLuhan reminds us, "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force".

The Imaginative Rationality or a set of knowledge that seeks to establish rational and imaginative principles that organize and guide the knowledge of reality and the meaning of human action, is IN MY OPINION the only way to understand the world we live in. And most important: the only way to predict what is COMING NEXT.
Competences needed: Methodical reflexion of reality that unites reason and imagination. Building up ideas that are partially based on rational/intuitive/aesthetic/human-centered thinking. Holistic understanding. And the most important: CONNECTING everything.

Understanding the world we live in and predicting what is COMING NEXT. This is what we need right now, isn't it? 

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